I have a particular taste in advertisement. I like ads that look well thought out. Ads with theory, with an expectation of reaction. Where things don't necessarily look good, but feel good. The notion that in advertising you make everything look so perfect that the audiences wants it, because of its flawlessness, is an old notion. Mostly we're past the idyllic and perfect, except maybe when it comes to cars. Mostly we expect more out of advertising, is it selling a good value to us? do we agree with the implications of the product being sold? why should we not by the other one?
I don't know much about advertising though. I look through a lot of it and analyze it and try to see how they wrap around our lives, how they flood our day-to-day actions and desires, how often, they become icons of something we want and work forward to and in some sense keep us in focus, and in line to making enough money to buy that product or something of equal value. Advertising is motivation.
Great Campaign by Levi's
A Doc. I've been itching to see since last summer.
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